Holy Crap Cereal Is My Reward

Holy crap

2012 has gotten off to a solid start. Just before Christmas we got a family membership to our local rec centre and I have kept a pace of 3 weekly visits to the running track, pool, spin studio, and ellipticals. After each workout, I like to keep everything on track with a very healthy breakfast.

Holy Crap cereal is probably the most expensive cereal you’ll ever buy. Where most of the stuff in the breakfast aisle runs around $2-$5 a box, this tiny 225g vacuum sealed bag goes for $11.

Corin Mullins invented the concoction of seeds and dried fruits on BC’s Sunshine Coast. She was trying to mix a breakfast cereal for her husband, who has diabetes. “The first batch tasted awful,” she admitted to The Vancouver Sun. β€œIt was so bad.”

Originally marketed as a ‘survival cereal’, the gluten-free, lactose-free, wheat-free, and vegan blend received raves from early fans because of it’s “plumbing benefits.”

Holy Crap made it’s way on to the national stage when Corin, and her husband Brian, hit Dragon’s Den to make a pitch. The day after their segment aired they had $1.5M in orders.

Raisins, cranberries, apples, cinnamon, hemp hearts, buckwheat, and chia are in the Dragon’s blend that Brian says is “the healthiest thing you’ll ever eat.”

Honestly? It looks like something you’d sweep off a forest floor. It’s a collection of nuts, berries, and seeds (I havent seen any twigs), but it tastes great and it’s my personal treat after a hard workout.

$11 for a 225g sounds pricey, but it does have 8 servings. You only sprinkle a tablespoon in yogurt, or water. I like to have it with a bowl of fruit and some on trend greek yogurt.

In Calgary, you can buy Holy Crap cereal at Co-Op stores. You can also buy it directly from their website with free shipping.

Since I’m doing my training to run a half marathon in Iceland with Team Diabetes, it’s great to offer up support to a business that was started because someone living with diabetes needed a better solution.

It makes me feel uber healthy in the morning, and is a great reward for sticking to my fitness goals. What’s your favorite post workout snack?

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Buzz Bishop

Dad. Broadcaster. Writer. Media Disruptor. Two time Guinness World Record Holder. I run marathons for Team Diabetes.

4 Comments

  1. I’m a Holy Crap convert myself. I’ve found that adding a tablespoon to my yogurt in the morning gets me to lunch without hunger pangs.

  2. I don’t know what people see in Holy Crap cereal. It is super expensive and tastes awful. There’s pieces in it that are so hard to chew. You can make something better for so much less by mixing hemp hearts,chia seeds , nuts and dried fruit.

  3. I add it to my protein shakes in the morning. It’s excellent.

  4. Personally I don’t see what people see in it. I am used to putting chia, and flaxseed on my cereal in the mornings. This I find is not only expensive, it is hard to chew, and would not buy it again. It was bought at Sobeys grocery store.

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