[twitter]The Amazing Race is finally coming to Canada. While many were disappointed that the Race will be from Coast-to-Coast instead of Around-the-World, it's still a thrill to see the Emmy winning program
That is the last tweet of Dawn Hochsprung, principal at Sandy Hock School in Newtown, Connecticut.
Yesterday she was setting up books and, no doubt, getting ready for her Grade 4′s Winter concert. This morning, as she sat down with a parent and a psychologist to discuss a Grade 2 student, gunshots rang out in her school’s hallway. She, and the pyschologist ran for the door to confront the danger and look after their kids.
They didn’t return.
20 children also died this morning in the halls and classrooms of the school, including an entire kindergarten class.
I was planning on writing a post about how the breast cancer movement has become over commercialized. Pink is persistent in the month of October found everywhere from the cleats of NFL players to the lapels of politicians. You can buy everything from hammers and hats to golf balls and travel mugs with the pink ribbon for breast cancer awareness and research proudly displayed.
But something is missing from this mass marketing of the pink ribbon – the awareness. The movement is supposed to remind women to check their breasts for abnormalities. The heightened publicity for the month of October is to remind you to watch your body and catch this disease early so it’s not deadly.
That was my original thesis, anyway. And then I stumbled into a video that gets the spirit of what this movement is about.
Yes, even when talking about breast cancer, there’s an app for that. An app that is free. An app that brings everything about this movement full circle.
Rethink Breast Cancer’s Your Man Reminder is cheeky, fun and not about putting pink in every window, on every accessory and every athlete – it’s about awareness. It’s about prevention. It’s about looking after yourself.
Celebrate the survivors and honour those who have passed with pink this month, but also remember to regularly give yourself a little T-L-C.
To be honest, I’d like to go back to the days when black and orange were popular for the season, not pink. Wouldn’t it be great if our grand-kids just knew October as the month we celebrate Halloween and Thanksgiving?
Dad. Broadcaster. Writer. Media Disruptor. Team Diabetes Champion. Double Guinness World Record Holder.