Pinkwashing Breast Cancer Every October
This post was originally published at The Yummy Mummy Club October 6, 2011
I was planning on writing a post about how the breast cancer movement has become over commercialized. Pink is persistent in the month of October found everywhere from the cleats of NFL players to the lapels of politicians. You can buy everything from hammers and hats to golf balls and travel mugs with the pink ribbon for breast cancer awareness and research proudly displayed.
That was my original thesis, anyway. And then I stumbled into a video that gets the spirit of what this movement is about.
Rethink Breast Cancer’s Your Man Reminder is cheeky, fun and not about putting pink in every window, on every accessory and every athlete – it’s about awareness. It’s about prevention. It’s about looking after yourself.
Celebrate the survivors and honour those who have passed with pink this month, but also remember to regularly give yourself a little T-L-C.
To be honest, I’d like to go back to the days when black and orange were popular for the season, not pink. Wouldn’t it be great if our grand-kids just knew October as the month we celebrate Halloween and Thanksgiving?