Why You Shouldn’t Roll Up The Rim At Tim Horton’s
It’s Roll Up The Rim to Win season at Timmy’s. A time when millions of Canadians will be enticed to stop in for some “Always Fresh” coffee – in a disposable cup.
Never mind that the rest of the year you are smart and use your stainless steel BPA Free travel mug to get your morning jolt, if you wanna play Tim Horton’s Roll Up the Rim to Win, you have to do it with a disposable cup. There’s no other way.
Sure, the rules say “no purchase necessary,” but that just means you can walk up to the counter and get a game piece without playing. A game piece that is a perfectly good cup that you simply chew on the rim of and then toss.
To say Tim Hortons cups are unrecyclable is a little bit of a detour. They are recyclable, but it’s a difficult and expensive process that is not available in every jurisdiction in Canada. So for the next number of weeks millions, perhaps billions of coffee cups will be tossed into landfills and garbage piles all with the hope of winning another free coffee, that will come in a similar cup – and, well, you see the cycle that starts.
There is a chance to play the game online this year .. an advent calendar of rims to virtually roll that will do nothing more than kill a few seconds from work.
But honestly, how difficult would it be to create a pull tab sort of system for this game? Something that would create considerably less waste, waste that would at least be recyclable and would still offer those a chance to play in the store with their travel mugs, or porcelain cups from the counter.
So if you wanna be greem, roll up the rim with your mouse, take your travel mug to Tim’s and help make Mother Nature happy.
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