I had a meeting with some people from Taxi today and when I received the directions - “515 Richards. The lobby is a cafe.” - I didn’t really get it.
Then I got there. The lobby is a cafe. As in the receptionist is also a barista.
Want a tall decaf latte? She’ll set you up. Need a meeting with a rep? She can do that too.
It’s a pretty cool and innovative concept, but that’s what you’d expect from an advertising agency, wouldn’t you?
The sandwich board sign says “Good Coffee. Good Karma,” and that’s what Taxi is about.
As Chris Reynolds from Taxi explained to me:
‘Good Karma’ refers specifically to our use of Fair Trade and organic products. We only serve Certified FT coffee and tea, and seek other products with similar characteristics, where possible. For example, Taxi travel mugs are purchased through a Fair Trade broker who works with other similar organizations to actually enter factories in distant markets and observe working conditions, making sure that the Fair Trade ethic is maintained.
The Taxi Cafe is not like the other coffee shops in the area, with free wifi and gaggles of students and bloggers nursing one latte for 5 hours. It has a very cool, classy, architectural vibe and is more of a comfortable place to wait for an appointment, as opposed to a place you’d crash for a final cram session.
The cafe doesn’t really make a lot of money. It’s there more as a conversation piece and an enabler for the java infused staff inside.
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