Okay, it’s a day late - but worth the wait.
A new wine store has just opened in North Vancouver - Everything Wine. It’s on Marine Drive kitty corner from Indigo’s. It’s HUGE. Jen says it’s almost too big. You walk in and more than 3 000 different labels are staring back at you. If you don’t really know what you want, the sheer variety and selection will be enough to make you skulk over to the corner and just grab the first thing you see.
But take your time, ask some questions and taste. Yes, taste! Last week I lamented we usually have to taste with our eyes before we buy a bottle. We get seduced by the label with no real idea of what’s inside. Everything Wine gives you a chance to taste the wine, every afternoon from 2-6. FREE TASTINGS! Excellent.
They also have weekly special events, last week cracking open the perfect 100 point 2001 Y’Quem for $100 a ticket. Next Tuesday, May 27th, they’ll have a Taste of Italy for $25 a ticket.
This is what I mentioned a few weeks back in regards to Home Depot. They have classes educating consumers on how to use their products. More retailers need to get in the habit of making us confident consumers. A high end grocery store with cooking classes, a fitness store with free workout guides, a wine store with tasting sessions.
If they just tossed in a video blog a la Gary Vaynerchuk, and a website that better educated you on wine, this place would be perfectly set up to conquer.
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