Jen’s back at work, so that means the cellar is getting re-stocked for the return of Wine Wednesdays.
Last night Jen was telling me a story about a tasting they had at work earlier in the week. Jen’s company reps Gabbiano. It’s a winery from Italy with a great heritage, and an absolutely horrible label.
And that’s the problem. The wine inside is perfectly brilliant, but in this world where few of us are wine connoisseurs, but all of us are wine lovers - we have to judge the juice by it’s bottle. Gabbiano’s Pinot Grigio is an excellent selection for this smokin hot weekend we’ve got coming up. Floral, crisp and just right for the heat while the kids run through the sprinkler. It’s just $10.99 at the liquor store, but when placed up against Voga, another Italian Pinot Grigio that’s $4 more expensive, it’s getting killed at the till.
Do a blind tasting and you’ll probably pick Gabbiano. Voga isn’t bad, it’s just the Gabbiano is better. However, we don’t do our buying by taking a blind taste test. We taste with our eyes before we taste with our tongue, and just one look at the Voga bottle will have you whipping out $15 faster than you can say “Hey, it looks a lot like the Voss water bottle, doesn’t it?”
So if you’re rocking the bbq this weekend, or just chilling in the backyard and watching the petals fall off the tulips, pick up the Gabbiano, and decant it in an empty Voss bottle. Your friends won’t know the difference.
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Seeing as I live in the Okanagan (Wine Country), I can vouch for you that it is all about the label.
I have been to wine tastings, but in the store? I usually buy based on the appeal of the label. Friends have told me they do the same.
A winery here in Summerland changed its name to “Dirty Laundry”, made a sweet logo, and now they are HUGE.
It’s all in the advertising
That’s too funny about Wine Wednesdays… my husband and I have always celebrated Whiskey Wednesdays - no kidding! Not every wednesday mind you… For white wines, I too live in the Okanagan and have fallen for Summerhill Winery’s Ehrenfelzer (sp?). Very nice… and for red - I have to admit I love a good dry Chianti. Most often Barbi, Brunello di Montalcino from Tuscany. What can I say? I don’t buy for the label - I go on reccomendations from friends and the odd “Just pick one and see”.
Happy tasting!
[...] could super suggest a wine for y’all to pick up this weekend it’s Gabbiano. I’ve talked about it before. It doesnt have a sexy label, but the stuff that’s inside is all good. Go with me on [...]