Archive for April, 2008

    - Madonna's new album is out, and lagging behind Mariah in initial sales.  She's webcasting a club performance in NY tonight at 7p.

    - Paula Abdul was WASTED, allegedly, last night on American Idol. She tried to explain this morning with Ryan Seacrest.

    - It's Tax Day. Grrr. You can get an extension if you file online before May 6.  If you've already got your refund, maybe you'll want to break a piece off for charity.

    - It's all about the babies, baby.  #1 movie and #1 rental are both about babies.

    - Even People Magazine's Most Beautiful Issue is all about the babies. New Hollywood moms fill the list with Kate Hudson deemed Most Beautiful.

    - Take a deep breath and say it with me .. SURREY RULES!  Here's why.

The Blog According to Buzz. Spread the word, ya heard?

I like that Home Depot has free classes to show you how to do things. Install a toilet, build an interior wall, roof a shed. The slogan is “You Can Do It, We Can Help” and they live up to it.

They’ve got all the gear, they want to show you how to do stuff so you can buy the gear there.

With the weather turning, and our mud pit of a backyard starting to dry up, Jen and I are rolling up our sleeves and getting it fixed up this spring. New lawn, new plants, new gardens, new deck.

Guess what Home Depot has in their big flyer this weekend? Decking materials on sale, and classes on how to use said decking material.


home depot flyer

We’re going to the Build a Deck class on Saturday morning at 9. Check out the site for a calendar of other classes being offered.

This type of marketing is brilliant. You have a product, you educate people, for free, on how to use it. You gain some good will and they come back to buy their supplies from you with their new confidence and knowledge.

Imagine if grocery stores did the same thing. They have all the supplies, why not have free cooking classes?

Computer stores could do it too. How many people know how to get the most from their computer or software? Why not offer free, simple, basic classes?

Arm your customers with education and they’ll know more to be able to buy more.

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I’m listening to a presentation from Mark Ramsey right now. He’s talking about the challenges radio faces in a digital age, the way advertising is going to change and how radio needs to rethink.

smokingHe just dropped one of the best lines ever: “Radio is like smoking, you’ve got to start them young.”

It’s true. So many people ignore the 12-18 demo. Top 40 radio gets ‘em “for free,” the whole while trying to target adults. You never want to be seen as a “kid station,” because the lucrative adult market will tune out.

But guess what? Those teens grow up and become 18-24, then 25-34… That’s how Z became a big fat beast of a radio station back in the day. That’s how I’ve managed to stay on 95.3 for nearly 15 years. I’ve grown as the radio station has grown. We were an energetic Top 40 station in the beginning, and we still are, but with an adult focus and a demographic people who have grown in life right alongside me.

When you look at overall tuning numbers for radio, teen listening is down. They’re listening to online radio, iPods, or playing video games.

So, in the future, that means adult listening will be down. In order to survive, radio needs to get younger. It needs to be able to quickly adapt to technology and the demand of an audience to have what it wants when it wants it.

It’s a big challenge. If you’re a radio nerd, check out the presentation.

The Blog According to Buzz. Spread the word, ya heard?

iphone canadaOkay, we got an iPhone announcement. When we actually get an iPhone is still up in the air.

Ted Rogers dropped the news in a press release earlier today.

“We’re thrilled to announce that we have a deal with Apple to bring the iPhone to Canada later this year. We can’t tell you any more about it right now, but stay tuned.”

An iPhone update is due this summer. So we will get version 2.0, or the original? The data plan issue still needs to be worked out, and whether or not they’ll hose us on the exchange rate. Rumblings for a 32GB iPhone 2.0 have it at $699 in the U-S.

How much will it be in Canada?? Well .. stay tuned, eh?

The Blog Accoridng to Buzz. Spread the word, ya heard?

Here’s what I chatted up on the radio today:

    - 15 yr old Miley Cyrus is all.over.the.internets.  It's all because of some racy photos for Vanity Fair.  She's apologizedAnnie Leibovitz has apologizedVanity Fair has released footage blaming the parents.  Miley is now more searched than Britney Spears.

    - In a weird piece of marketing genius, Madonna taps into the craze by naming her album Hard Candy, which just happens to be internet slang for underage.

    - Madonna's new album drops tomorrow.  Duran Duran are in concert tomorrow.  It's like 1988 all over agin.

    - American Idol ratings are down and changes are in store for next season.

    - Coldplay will be giving away their next single for free. Metallica might do the same with their next album.

    - Most parents fight to get their baby to sleep.  In Japan, they try to make them cry in this fun contest.

    - Should these parents lose custody of their foster child for giving him a Mike's Hard Lemonade?

    - It's like drunk dialing your ex's answering machine.  Except you're sober. And it's a video.  And 2.5M people are watching it.

    - "He's still gone, Katie.  Like he's really gone." Check out the Oprah/Cruise press pic.

    - This guy wanted to mock those Chinese character tattoos. So he got one that says Sweet and Sour Pork. LOL.

The Blog According to Buzz. Spread the word, ya heard?

I’ve gotten some interesting emails since I started writing about BPA and how it’s in many of the products we use to feed our children and ourselves.

Playtex’s PR people sent me a presser trying to say nothing was wrong.

I didn’t mention it, cause I don’t believe it.

Today, I got one from Sollight with a clever pitch to have you recycle your nasty Nalgene bpa bottles.

nalgene nightlightThe last thing this planet needs is any more plastic in the landfills. But what do you do with your old polycarbonate water bottle (Nalgene or similar) that you don’t want to use any more? Don’t throw it away! With the incredibly handy LightCap200 you can turn your old (or new) bottle into the coolest home, deck, boat or camping lantern anywhere!

Just pull off the old cap and replace it with a safe, bright, environmentally-friendly solar-powered LED LightCap200 and you’ll have light anywhere you want without wasteful batteries, dangerous, toxic fuel, or electric cords.

The built-in light sensor automatically turns the light on whenever it gets dark, and off when there’s enough light for charging. Or you can click the water-tight switch and turn it off manually. It weights only 2.6oz and you can even use it as a flashlight. The four super-bright, white LEDs provide lots of light without giving off any heat or danger of chemicals in your water.

These lights have been around for a while. Jen got one for Christmas. My sister-in-law gave it to her as something she could use to easily find her water bottle when playing soccer at night.

Now they’re pitching them with a clever and topical marketing twist. Nice work guys.

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Last weekend we trucked down to Mount Vernon for the Skagit Valley Tulip Festival. It was beautiful, spectacular, wonderful and every other extraordinary adjective you can think of.

Today, we had our own little tulip festival in the backyard.

Last fall, Jen blistered up her hands trying to dig through a rocky, barren pit in a corner of our yard to fill it with yellow, white and red. These tulips have taken their time cracking through - what with the snow and ice and all. But today we were rewarded with explosions of colour normally saved for the Symphony of Fire / Celebration of Light.


2008-04-25 backyard tulips 2008-04-25 backyard tulips (2) 2008-04-25 backyard tulips (4)
2008-04-25 backyard tulips (6) 2008-04-25 backyard tulips (5) 2008-04-25 backyard tulips (8)
2008-04-25 backyard tulips (7) 2008-04-25 backyard tulips (9) 2008-04-25 backyard tulips (1)

The Blog According to Buzz. Spread the word, ya heard?

… sort of…

One of the things I’m excited about is the way old media can use new technology to better serve their audiences. I’ve been critical of the way print does it in the past, I’ve celebrated the way television has moved to adapt, and today half-kudos to the print gang.

The New York Times, when it first came online, had a subscription model. You had to pay to get the content. It didnt work.

Vivian Schiller, Senior VP and General Manager of the NYTimes.com attributes a significant part of the increase to the end of the subscription model called Times Select. Fueling the growth, she also cites popular multimedia features, blogs and a successful search maximization strategy. Way ahead as destination for newspapers, Schiller says the paper is heading to compete with news portals and cable television sites. [source]

Recently they have opened up their entire paper to the internet and you can scan stories and archives for free. They’ve also taken the power of the web and used it to enhance their print content. Often you will see stories in the paper and then given a chance to watch or listen to complete interviews that were used to write the story. The paper also produces unique content you can only find on the web. The Times has grown beyond being a “newspaper” to becoming a full and complete multimedia company using all their resources to seed content online.

It’s a bold and brilliant step.

Other newspapers have seen the success and are making strides to do the same. The Vancouver Sun, for example, now has an RSS feed not only linking to stories, but giving you a rundown of the events of the day and other articles coming in the days ahead. The feed is impossible to find on their front page, so just type “vancouver sun” into Google Reader to get it.

They’ve also taken the leap of adding multimedia on their site, but you’ll have to do some work to find it. Here’s a direct cut and paste from today’s RSS Feed.

Today @ vancouversun.com
Vancouver Sun
Published: Saturday, April 26, 2008

Read Iain MacIntyre’s take on new Canucks GM Mike Gillis and hear excerpts from his interview under “Editor’s Picks.”

See a video and a narrated slide show of Sun writer Ian Walker’s botched bid to become a jockey.

Hear Christy Clark interview Landcor Data Corp.’s Rudy Nielsen about myths and realities in B.C.’s real estate market.

Hear Westcoast Homes editor Mike Sasges narrate a slide show on Morningstar Homes. [source]

Not one hyper link in the bunch. They simply took the text from the paper and put it in their template, nothing to make it web friendly at all. That’s the rub. I’m on the website and would like to see the slide show of Ian Walker. Instantly. Instead, I have to hunt and peck through the disastrous number of menus surrounding the page to find the link.

The Sun gets marks for trying. They’re just not quite there - yet.

The Blog According to Buzz. Spread the word, ya heard?

Here's what's on air today:

    - Baby Mama is new in theatres.  It's opening to mixed reviews.

    - We have sneak peeks at Madonna's new album this afternoon.  It drops on Tuesday.  She's making the circuit pimping her other effort, a movie about Malawi.

    - My fiancee LOVES scouring Craigslist for second hand baby bargains.  I might have her drift over to eBay next week where celebrity hand me downs are being auctioned off.

    - They've introduced mandatory calorie counting in NYC.  All restaurants have to tell you what you're eating, here's the bad news.

    - Prince is on the Tonight Show tonight and at Coachella this weekend.

    - Saturday will be spectacular! Here's what you can do in the sunshine:
          - Doors Open in Richmond
          - Opening weekend at Hastings Park
          - Vancouver Whitecaps home vs Minnesota
          - Crash Chris and Christina's $95 000 wedding! ;)
          - Celebrate Earth Day at Jericho Park

The Blog According to Buzz. Spread the word ya heard?

I’ve been on the BPA Bandwagon big for the past two weeks. Funny how having a baby changes your perspective.

When Mountain Equipment Co-Op was pulling the bottles from their shelves last year, I was aware of what was going on, but I didnt make the connection between sport drinking bottles and our son’s bottles. Now I’m a BPA Nazi.

And not everyone is hearing the message.

Earlier this week Starbucks was serving up free coffee to anyone who swung through with a portable coffee mug. Guess what most of them were probably made of? BPA. Have a look. If your mug is plastic and has a 7 on the bottom, it’s, most likely, made of the nastiness. A colleague of mine was in Starbucks downtown checking out the mugs and you have to actually remove the price tag (you know the one that still doesnt accurately reflect exchange rates) to see the recycle number. Clever.

I do my groceries at Save-On-Foods and had to swing through the baby aisle to pick up some teething cookies for Z. Guess what their entire section of baby bottles consisted of? Avent. It’s a GREAT bottle, it’s what we used. It’s also one of the worst offenders when it comes to BPA.

Here’s what’s on the Avent BPA FAQ site this week (which, for the record, is different than last week):

Do Philips AVENT baby bottles contain Bisphenol A (BPA)?

Philips AVENT reusable bottles, such as the AirFlex, are made from polycarbonate plastic. Polycarbonate plastic is approved for use and lawful for sale in every country where Philips AVENT products are sold, including in North America and Europe. [source]

They never did answer the question. Do they contain BPA? Yes. But they won’t admit to it. Instead, they throw up another misdirecting question.

Do ALL Philips AVENT feeding products contain Bisphenol A (BPA)?

No. Our range of baby feeding products also includes products made from materials other than polycarbonate, hence not containing BPA. The Philips AVENT Via Feeding System, Tempo Liners and Magic range (Cups and Sportster) are made from polypropylene or polyethylene, neither of which contains BPA. [source]

Okay, ALL Avent bottles may not have BPA, but guess what? The ones that most of us are using DO contain BPA and the company refuses to fess up to it.

Zrecs is a fantastic blog for info on BPA, they have done research on each and every baby bottle brand. They put Avent in their POOR list, the worst:

Dale Wytiaz, Avent America’s Vice President of Sales for North America, currently serves on the board of directors of the Juvenile Products Manufacturers Association, which has maintained an aggressive stance in favor of polycarbonate plastic in public statements made as recently as February 2008. Avent is also listed as a member of the Coalition for Consumer Choice, a pro-BPA group which promotes anti-regulatory messages on behalf of major toy, feeding product, and trade organizations.[source]

And you wonder why I think these companies are just like big tobacco?

Avent sells a microwave sterilizer for your bottles. One of the ways the BPA is leeched out of the plastic is by heating the bottles. Nothing like sterilizing your baby’s bottles with toxin. We had one, thankfully our micro was too small for it to fit.

My blog’s traffic has seen a huge spike since I’ve been writing about BPA as the message spreads. You can see it in my GoogleAds at the bottom of each post. Most of them are BPA related.

The ironic thing is that while I have continued my attack on Avent and calling them out as a BPA offender, their ads continue to show up on my site. No doubt they have AdSense seeking out their name as a keyword to attach an ad to blogs and sites.

So here I am ripping them as a producer of toxic products for babies, and they’re gladly advertising on the site. They have to pay everytime someone clicks on their ad. I just want it to be clear I am NOT profiting from this toxic manufacturer. I am taking my site revenue and donating it to Team Diabetes.

If you have these bottles in your nursery, return them to London Drugs and get a full refund. Then use the store credit to feed your children using Born Free, Green to Grow or Think Baby.

The Blog According to Buzz. Spread the word, ya heard?