Comments on: Will the iPod Kill Radio?

By: John

John — Sat, 22 Mar 2008 13:39:34 +0000

Great moments in radio are nothing to do with playing music. Radio works because it has human interaction, a sense of belonging and the social experience you just don’t get from an iPod. Radio will wither if it relies solely on music alone which is why it has to reach out with better content. For local stations this means getting back into communities and relating to real people rather than playing ten or twelve songs in a row.

By: Pete

Pete — Fri, 21 Mar 2008 18:27:02 +0000

I couldn’t agree more. In fact, I work IN the terrestrial radio business as an audio producer, and to be honest, ever since I bought my first Pod back in 2003, I haven’t ONCE flipped on the FM dial in my car. Sad state of affairs, at least for traditional radio. Your point is well made that radio plays what THEY WANT US TO HEAR, not necessarily what WE want to hear. But my trusty Pod is ready and waiting, with everything I want to hear whenever I want to hear it. Top that off with the fact that internet radio will soon be a widespread option in most cars, and you’ve got a one-two punch that’ll relegate “FM Radio” to the history books.

By: Rodney

Rodney — Fri, 21 Mar 2008 17:50:37 +0000

I think your last paragraph makes an important point… iPods have no personality. There is still something to be said for live DJ’s, Win front row tickets to see Hannah Montana, showing up at an event with 5,000 other listeners and hearing about local event’s and activities. My iPod (we have five in our house) can’t get me a free Eagles box set, but my radio station can. If these things no longer matter, then we’ll see.

By: Carolyn

Carolyn — Thu, 20 Mar 2008 20:53:16 +0000

Great post. I especially liked the subtle/not so subtle “Jack” reference. Hee hee.