Lately I’ve been obsessed about how radio can do things better.

I think we offer great a great product, provide a necessary service, but the way it’s marketed and is moving into the future could use a shake up.

Enter Seth.

Back in 1996, Z95.3 was the first radio station in Canada to get a website. For over a decade we’ve been online, but we’ve not really done anything with it. At a recent music conference, programmers from across the country were talking about strategies for the internet etc.

“As the web evolves, it’s becoming more and more obvious all the time that this is a whole new medium.”

That’s the problem right there - it’s 2008, and we are, just now, planning for this “new medium.”

Radio has been online for almost 12 years, with no direction. Stations have websites cause they know how to make them, and think they should have one. But there’s no true strategy about how to make it work to enhance the brand, generate revenue and build listenership.

Check out the website for this wine store by someone who truly understands how to mix this “new medium” with an old business.

I’ll have some ideas on how radio can get it right coming soon.

The Blog According to Buzz. Spread the word, ya heard?

This entry was posted on Sunday, March 9th, 2008 at 8:55 pm and is filed under insight, media.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.